If you are thinking of purchasing a new rod, don’t buy a heavy one, remember that you have to hold it coupled to a reel for most of the day. I would have a look at the Diawa Kenzaki range, they have been specially made for the use of braid and are reasonably priced. The 20/30 two piece can be bought for less than £100 and according to the reviews, it is one of the better rods in this price range. Please remember that your rod does all the work when you bring in that 20 lb Pollock, your reel only winds in the braid. This rod should cover all types of charter fishing.
Having said that there is no point in buying a decent rod and coupling it with a monstrosity of a reel. An Abu 7000 type reel or equivalent is recommended, Penn, Daiwa and Shimano are other manufacturers that should be looked at.
The spool on the reel should have a backing of mono before a topping of a minimum of 150 yards of 50 - 60 lb braid. The reason for the 50 - 60 lb braid will be explained later.
Terminal tackle can be a simple Portland Rig to which a 6 - 10 foot trace with a lure is attached however some anglers prefer